Mobile marketing has quickly taken hold as text message becomes a preferred communication method for both businesses and consumers. Here are seven things you can do to make sure that your mobile marketing efforts are successful and that you aren’t left behind:
Top 07 Mobile Marketing Tips 2016
Utilize Landline Texting
Texting is much easier than making a phone call, which is why most consumers now prefer communicating via text message. This handy feature is offered by leading mobile marketing companies, and allows your customers to text your existing business landline for support or inquiries. You’ll be able to answer via a browser-based portal, keeping everything simple and streamlined.
In fact, 61% of call centers are expected to adopt texting in 2016. More than 50% of consumers that owns a smart phone have indicated that they would prefer text-based customer support options.
Build Your List Creatively
If you really want to ignite your mobile marketing you need to find a way to drive subscriptions. The best way to do that is by offering a variety of convenient options. In addition to having text message-based enrollment, use online forms promoted on your website and social media accounts. Create physical forms if you have any retail locations or whenever you’re at a convention. With the right SMS automation platform, you’ll be able to consolidate and manage all these subscriptions in one simple portal.
If you were a realtor, you can simply add “Text BURN ST to 95000” to your home for sale sign post. Interested home buyers driving past the home for sale on Burn st. can simply text in and they are instantly part of your mobile list. You can engage them further by replying back with qualifying questions, like “what is the best time to to view the home”, “how many bedrooms are you looking for”, and so on.
Enhance Your Loyalty Program
Using SMS to start a loyalty program is one of the best ways to instantly engage your audience. A recent survey found that an incredible 90% of users enrolled in an SMS loyalty program felt that their enrollment was worthwhile. If you’re having problems maintaining an SMS subscription list, pushing a loyalty program should do the trick.
Create Mobile Keywords
Another easy way to drive subscriptions is by using mobile keywords. You can use these keywords to build separate targeted lists while offering the customer value. For example, if you’re a restaurant looking to drive lunch sales, you could offer a 10% afternoon discount to anybody who texts the word LUNCH to you. Considering how valuable big companies are finding customer segmentation to be, this is a great tool for your mobile marketing strategy.
Pay Attention to Analytics
You need to make sure your text message marketing partner provides complete analytic functionality. You need to know more than how many people have redeemed or clicked through an offer – you need to know exactly who did and who didn’t. You’ll be able to use this information to further drill down and see who your message isn’t reaching and tweak it. You could also use this data to simply resend your message to anybody who didn’t open it after two or three days of the initial outreach.
Take Advantage of Automated Messages
With a powerful automation functionality, your SMS platform makes it easy to stay engaged with your customers without breaking a sweat. You simply need to set-up parameters and identify a message to send once they’ve been set. Here’s an example of some useful automated messages:
- Automatically sending customers a reminder on the day their order is ready for pick-up.
- Sending customers a targeted promotion one week after subscribing to your list.
- Offering a special VIP bonus to your customers one month after their first purchase.
- Wishing customers a happy birthday with a small discount on their next visit.
Once you take the time to build a large database of automated messages and triggers, you’ll build constant rapport with your audience without ever having to send a manual message.
Don’t Go Overboard
Once you’ve done the hard work and gotten somebody to subscribe to your SMS services, the last thing you want is for them to unsubscribe. To make sure you keep them, ensure that you’re sending a reasonable amount of messages, and not badgering them about every little promotion and update. A consumer survey found that 83% of people only want to receive two promotional text messages per month. Only 2% of people thought it was appropriate to receive five per month, which equates to just over one per week.
What do you think of what I’ve covered so far? Will you adopt mobile as your tool for communication? I would love to read your comments below.
Sophorn Chhay is the marketing guy at Trumpia, the most complete SMS software with mass text messaging, smart targeting and automation.