Mobile has revolutionized our lives in the last decade. Smartphone is no more a need, it’s an essential part of our everyday life. Owing to productivity, social and business applications, mobile has gained the status of an essential accessory forcing the developers to keep brining innovative solutions for the prospects. This has resulted in a sustainable growth and wider penetration of smartphone’s as the subscriber based is about to touch 2 billion’s benchmark. Moreover, with Facebook and Google’s earnings indicating steady revenue from mobile, companies are expected to speed up investment in mobile technology and apps. Statistica.com estimates that in 2015, global mobile app revenues amounted to $41.1 billion and consumers are projected to spend over $101 billion on mobile apps by 2020.
5 Mobile Application Development Trends of 2016
Given the fact that there are diverse types of users with different needs, taste, and demographics, smartphones and apps developers constantly face a challenge of making their products more user-friendly and captivating. To give you an idea of market’s future approach, we are sharing 5 mobile apps development trends that we expect to rule the year 2016.
1. Cross-Platform App Development:
An application has multiple platforms, devices, and screens to serve. From small screens to phablets and tablets and from windows to android and iOS; there are a range of niches to be served. Given the widespread adoption of larger-screen devices backed by different operating systems, developers will be forced to develop apps using cross-platform app development tools. The fundamental reason behind the popularity of cross-platform development trend is to end the debate of ‘android’, iOS, and windows app. In the past, companies had to have different version of the software but with the development of tools like PhoneGap, Titanium, and others, one app could serve across the platforms.
“One has to accept that attached limitations with cross-platform app development but since it’s a new development that is in an evolutionary phase, we can expect those limitations to end in the near future. However, this is one of the most revolutionary trends in the app development industry as it has direct impact on the cost and efforts involved.
2. Mobile CRM:
If we look at the digital world, we observe mobile technology and social media tools coming together in the last couple of years. Now, given the fact that social media’s data can be exported for CRM tools and used for marketing, there’s a greater need for mobile CRM solutions. Leading CRM and marketing automation solutions already have their mobile apps to attract prospects for the same.
If we go by the stats, Gartner has predicted that by 2020 mobile digital technology be the frontrunner in sales automation process. Given the soaring adoption rate of the mobile technology, we smell this happening even before that time period. So, companies will be investing more in the development of mobile CRM solutions to help themselves achieve their digital media and business goals.
From Edward Snowden’s revelations to Apple vs FBI case, there are plenty of examples endorsing possible hacking and information theft attempts by state and non-state actors. If we look at the mobile market, information theft is still considered the biggest threat. Given the recent development, app developers are going to be more concerned about security of mobile apps and ultimately their users. Industry analysts see majority of apps failing to comply with basic security tests as a key concern that has to be addressed on priority basis. Moreover, given the fact that most of the companies are going to shift their data to cloud, makes it will have further implications for the businesses to secure their subscribers’ data from phishing and hacking attempts.
4. Data Visualization:
Harvard University had declared 21st century as the century of data and information. Given the fact that we come across very large sets of complex data every other day, visualising it for organizational purposes is a big challenge. App development agencies will have to address this challenge of organizing and visualising different sets of data coming from connected devices with different configurations. We expect mobile app developers to work on solutions that could help in effective decision-making and support organizations for all real-time actions with reporting and analysis.
5. App Market’s Consolidation:
There is another side of the market; enterprises such as Veztek USA are offering mobile app development platforms addressing different areas of app development. There are speculations of widespread mergers as many of the tools will either go out of business or be acquired by giant corporations. As a result, we’ll have fewer but highly competitive platforms backed by enterprises with large amount of cash and skilled human resources. This is going to be a welcome development for software developers as all they need to build a stunning and user-friendly app will be available on a single dashboard.
In addition to these, we’ll see more focus on personalization of user experience, adoption of cloud systems and mobile app excellence centres that will work like expos and display centres for the development products.